Title: Copywriting For The Electronic Media: A Practical Guide 6th Edition International Edition
Author: Milan D. Meeske
ISBN: 0-495-80370-7 and 978-0-495-80370-6
Description: Prepares you to write effective copy for all types of electronic media, with an emphasis on commercial writing and a valuable real-world orientation to this exciting field. A brief grammar review illustrates grammar principles as they apply to broadcast writing, helping you refresh these essential skills. Numerous scripts, storyboards, PSAs, and promotional spots present key examples as you learn to write short, persuasive messages for radio, television, and new media. A new chapter on Getting the First Job reveals what you should expect in entry-level copywriting positions. This is the International Edition, which is the exact same as the regular edition except it has a different cover.
The book is in like new condition! There are no marks, highlights, tears, or missing pages in this book. The book will ship from a smoke-free home. The picture is of the actual book you will receive.
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